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From Meal Kits to Mobile Kitchens: Blue Apron's Next Chapter
From Meal Kits to Mobile Kitchens: Blue Apron's Next Chapter
A Note From Me
From Meal Kits to Mobile Kitchens: Blue Apron's Next Chapter
When it comes to meal kits, few names have shone as brightly nor been maligned as much as Blue Apron. Its journey from a pioneering startup to a unicornand ultimate very public fall from grace now has a final chapter in the form of its acquisition by Wonder. In its totality, the Blue Apron story is one of meteoric rise, missteps, and a chance at redemption. In this blog, I delve into the extraordinary Blue Apron story, recognizing its pioneering spirit and struggles while exploring the new chapter it's poised to write as part of Wonder.
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