How Wonderment Got Acquired by Loop Returns

Wonderment’s journey is a masterclass in clarity, discipline, and conviction. The team built a company that customers needed, a culture people loved, and an acquirer trusted.

Author

Aaron Alpeter
July 09, 2025

How Wonderment Got Acquired by Loop

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“We wanted to go work somewhere else and keep building. And we wanted to join a team that we really enjoyed working with.”

Jess Meher

What does it actually take to build a company that acquirers want to buy—and that founders are proud to sell?

  • Early Steps Toward Business Acquisition

  • Understanding the Right Timing for Business Acquisition

  • Maintaining Value After Business Acquisition

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Ben Cogan, Co-Founder of Hubble Contacts, and Aaron Alpeter, Founder of izba, are joining Gowtham to break down exactly how we set up their supply chain on Day 0 - that helped Hubble Contacts scale to a $100M valuation in 4 months.

📅 July 10 | 1:05 PM EDT

Business Worth Buying

This week, we sat down with Jess Meher, accomplished entrepreneur, investor, and co-founder of Wonderment. From building a post-purchase experience platform in a crowded, competitive space to executing a high-impact strategic exit to Loop Returns, Jess breaks down the real behind-the-scenes journey—no sugarcoating, just actionable reflections.

Key Takeaways from Jess’s Story:

1. The Power of Customer Obsession Jess’s “aha” moment came as a fed-up consumer tired of spammy ecommerce communications. Instead of more of the same, Wonderment zeroed in on elevating customer experience—specifically, by tackling pain points in the murky world of post-purchase order tracking. Their core insight? Retention is a blue ocean compared to the crowded field of acquisition.

2. Building Lean, Healthy, and Optional Wonderment defied the typical VC playbook—raising only a seed round, maintaining a lean team (maxing out at 17!), and always keeping 12–24 months of runway. That discipline created optionality: instead of a forced sale, they could choose a strategic partnership on their terms.

3. Finding Your Exit Window Jess and her team didn’t chase an exit—they were heads-down building something meaningful. But when market consolidation and customer needs aligned, they recognized their “exit window.” Their advice? Start nurturing relationships with strategics years ahead, so when the stars align, you’re ready.

4. Integration and Culture Matter Loop Returns didn’t just value Wonderment’s tech—they cared about people and culture. Integration wasn’t lip service: Loop devoted serious focus to cultural fit and cross-team learning. Jess says that, above offer or title, choosing the right partner for your team’s continued growth made all the difference.

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