What Buyers Really Want

• Durability beats growth: A 20-year-old business growing at 10% a year is more attractive than a three-year-old rocket ship.

• Clean financials = speedier deals: Messy books are a fast track to getting passed over (or bid down).

• Clear exit plans: Know what you want so buyers know how to deliver.

Forecast Bias — The Mirror Your Business Should Be Looking Into

When teams learn to look in that mirror—and adjust without blame—forecasting stops being a math exercise and starts becoming a management tool.