How Anvyl Got Acquired by Sage

Anvyl spent 2 years building relationships & adapting their roadmap to what buyers like Sage needed. Plus if you’re ready to take your skincare brand idea forward, understanding these steps can save you time and money — and help you build a product your customers will love.

Aaron Alpeter
July 23, 2025

Starting a Skincare Brand Today: What Every Founder Needs to Know

Launching a skincare brand today means balancing creativity, science, and regulation — all while managing realistic timelines and costs. Whether you opt for a fast white label launch or invest in groundbreaking IP, success hinges on:

A clear brand strategy
Meticulous product development
Compliance with regulations
Smart manufacturing scale-up
Understanding your competitive landscape

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Business Worth Buying

The best businesses worth buying aren’t just built to make a quick buck. They’re built to solve real pain, pivot fast, and create value for everyone—from team, to customers, to buyers.

Here are 3 key takeaways you don’t want to miss:

🔹 Pivoting Is a Survival Skill
Rodney shares how Anvyl went from a curated marketplace to a B2B SaaS platform, making tough calls (including team restructures) to find true product-market fit. The ability to listen to users, admit what’s not working, and adapt quickly beats stubbornly sticking to the original playbook.

🔹 Transparency Builds Trust
Whether it was opening the books for his team, or proactively engaging potential acquirers years ahead, Rodney doubled down on radical transparency. He credits honest communication as a key reason his team stuck together and landed a strong acquisition with Sage.

🔹 Profitability > Hype in Today’s Market
The era of “growth at all costs” is over. Strong fundamentals, efficient growth, and real profitability are what acquirers (and VCs) value now. Rodney’s advice: build a sustainable operation early—don’t just chase revenue or vanity metrics.

Head over to your favorite podcast platform, subscribe to Build a Business Worth Buying, and start listening today!