The Lie of “Profitable” Businesses

A business can be profitable on paper and still collapse in reality. This episode breaks down how a $120M portfolio nearly failed and what actually matters when building something worth buying.

Key Takeaways:

1. EBITDA is not the same as cash flow

2. Debt can destroy even strong businesses

3. Buying low matters more than growing fast

4. Brand and community create real defensibility

Beauty and Wellness Leaders Night

Join us for an evening of networking and a panel discussion about what it looks like to build towards an exit in 2026 in the Wellness space.

Tuesday, May 19 | New York City

​Networking: 6pm - 7:30pm

​Panel: 7:30pm - 8:30pm

Staying discoverable in 2026

AI isn’t just changing ecommerce. It’s completely rewriting how customers discover, evaluate, and buy.

The problem? Most brands are still optimizing for a discovery model that no longer exists.

We’ll talk all about it on Linnworks May 14th webinar.

Aaron joins:

• Jorge Mir Alvarez (Senior Product Manager, Linnworks) sharing new data from the Online Retail Insights 2026 report + AI-powered tools to act on it

• Tom Rudczynski (CEO, XTAL Search) on the discoverability mistakes costing rankings

• David Milstein (COO, SellCord) on what’s actually driving results on Walmart

If your strategy hasn’t evolved, now’s the time.